The skincare industry has taken on entirely new dimensions in the last decade alone, as technological advancements and innovation have changed how the world views beauty and skincare.

Evidence-based skincare products are on the rise across these industries, with more emphasis placed on the science behind what makes skincare effective for all types of skin. From a greater focus on ingredients and formulations to increasing demand for sustainable products, the skincare landscape has evolved immensely.

“People are taking more interest in what goes into products when deciding on what’s right for their skin, and this has influenced this new paradigm shift we’ve been seeing in the beauty and skincare industry. We’re seeing more thorough and responsible testing of the efficacy of products on the market, and a spotlight on key ingredients with more research into new ingredients we’ve never seen before,” says Dr Bradley Wagemaker, Medical Director at Lamelle Pharmaceuticals.

Using AI for personalisation

Brands are increasingly making use of artificial intelligence (AI) to create customised skincare routines for people based on their unique and specific needs. Based on images and data provided by users, AI-driven apps and devices can recommend products, track skin changes over time, and even predict potential skin issues before they arise.

Diversity and inclusivity in skincare

From product formulations to marketing campaigns, brands are paying more attention to consumer demand for inclusivity in skincare and are catering to a wide range of skin tones, types and conditions, ensuring that everyone can find products suited to their unique needs. Recognising that beauty is diverse and comes in a plethora of different forms around the world, companies are formulating products with ingredients that address specific concerns prevalent in different ethnicities, such as hyperpigmentation and sensitivity, among others.

Microbiome-friendly

The skin microbiome, responsible for protecting against pathogens, regulating the immune system, and maintaining the skin barrier, is increasingly coming under the microscope. Brands are formulating products that support and balance these beneficial bacteria rather than disrupting it, with pre- and probiotics incorporated more frequently in skincare routines.

Preventative skincare

Where skincare in the past prioritised treating the symptoms of environmental damage and ageing on the skin, today’s approach focuses on prevention rather than cure. Protecting and preserving the skin’s natural barrier to minimise the risk of damage from environmental stressors, such as UV radiation, pollution, and blue light, has become more crucial than ever, with antioxidants, vitamins and broad-spectrum sunscreens taking centre stage.

Zoom in on ingredients

Skincare lovers are more informed and curious about what goes into their products today more than ever, leading to a surge in the popularity of clean, natural, and scientifically-backed ingredients. Brands are responding by being more intentional and clear about the benefits of the ingredients used in products, and are doing more to avoid harmful additives like parabens, sulphates, and synthetic fragrances. Key ingredients such as niacinamide, ceramides, corrective enzymes, high concentration Vitamin B3 and Vitamin C are just some of those coming into more frequent use being highlighted in skincare.

Sustainability in skincare

With both brands and consumers paying closer attention to their environmental responsibilities, sustainability in skincare is key. Consumers are demanding greater accountability from brands in this area, resulting in increasing use of recyclable and biodegradable packaging, cruelty-free testing, and ingredients being sourced more sustainably to ensure communities around the world are not exploited in the process.

“Bringing more innovation into skincare has less to do with creating new products for people to add to their bathroom vanities, and more to do with understanding and respecting our skin’s unique needs and the environment we live in. For this reason, skincare backed by science, that takes the environment and people from all walks of life into consideration is the future of beauty,” concludes Dr Wagemaker.