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CHIETA launches “One Graduate, One Placement” campaign to tackle rising graduate unemployment

South Africa’s labour market remains under severe strain, with  structural unemployment continuing to limit economic participation, particularly among  young people. According to the latest Quarterly Labour Force Survey released by Statistics  South Africa, the official unemployment rate stood at approximately 32.9 percent in the first  quarter of 2025

Youth unemployment remains even more alarming. Data shows that over 60 percent of  South Africans aged 15 to 24 are unemployed, underscoring the growing difficulty young  people face when transitioning from education into the labour market. 

Within this context, the Chemical Industries Education and Training Authority, CHIETA, is  intensifying its “One Graduate, One Placement” campaign as a strategic response to the  growing gap between qualifications and employment. 

The campaign reflects a deliberate evolution in CHIETA’s approach to skills development.  Rather than focusing predominantly on training outputs, the authority is prioritising  measurable employment outcomes by directing greater support toward full time placements  and strengthening employer incentives. 

CHIETA Chief Executive Officer Yershen Pillay said the country must urgently address the  structural disconnect between education systems and the economy. 

“South Africa continues to produce qualified graduates, yet too many remain excluded from  meaningful work. This is not simply a youth unemployment issue. It is a structural economic  inclusion challenge. We must strengthen collaboration between SETAs, employers and  training providers to ensure that qualifications translate into sustainable employment. A  certificate alone does not transform a life. A job does,” Pillay said. 

South Africa’s subdued economic growth, which has averaged around one to one and a half  percent in recent years, continues to constrain job creation and reduce employer absorption  capacity. In this environment, deliberate coordination across the skills ecosystem becomes  essential to prevent graduates from becoming long term unemployed. 

Through the “One Graduate, One Placement” campaign, CHIETA is profiling successful  placement pathways, reinforcing partnerships with industry and encouraging both private and public sector organisations to increase graduate intake. The objective is clear: move from  training as an activity metric to placement as an impact metric. 

One example is Tashriefah Wilson, who obtained an NQF Level 4 qualification as a Chemical  Plant Operator through CHIETA funding and secured full time employment at Jatun Paints in  the Western Cape. Her placement illustrates how structured alignment between training  providers and employers can deliver tangible results. 

“It is one graduate off the street and into a decent job. One life changed. One family  supported. But beyond the individual, it strengthens economic participation and restores  confidence in the skills development system,” Pillay added. 

The campaign operates alongside CHIETA’s expanded support for retrenched workers. More  than 350 retrenched workers have already been placed into new opportunities, with a target  of reaching 1 000 placements by December 2026. 

Pillay emphasised that addressing unemployment requires a shift in how success is defined. 

“If we are serious about economic transformation, we must measure outcomes in terms of  livelihoods secured, not programmes completed. Sustainable growth depends on integrating  skilled young people into productive work. Placement must become the benchmark.” 

As South Africa confronts persistent unemployment and limited economic expansion, we will  be transitioning our business model from grants to training to grants for placements. 

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