In today’s cloud environments, resilience goes beyond data backup. Focusing solely on data protection, without understanding the full infrastructure and configuration, can lead to prolonged downtime and costly recovery efforts.
Cloud-native applications are built from a web of interconnected components, including Virtual Private Clouds (VPCs), Kubernetes clusters, container registries, Identity and Access Management (IAM) policies and more. These elements are deeply interdependent, meaning a failure in one can ripple across the entire system. With so many dynamic and complex moving parts, resilience is not just about backing up individual files or virtual machines.
True resilience demands protecting and recovering the entire application ecosystem, not just isolated pieces. Every component must be accounted for, so the system can be restored seamlessly, in any region, at any time. In the current climate of distributed cloud environments, partial protection is simply not enough.
Restoring only the data, without the supporting infrastructure like networking configurations, IAM roles, or Kubernetes manifests, results in an incomplete recovery. The application may come back online, but it will be unstable, misconfigured and vulnerable.
Impacting business continuity
Without recovering the full configuration stack, rebuilding services becomes a manual, time-consuming process. That delay directly impacts business continuity, extending downtime and eroding customer trust.
But it is not just about speed. Partial recoveries often miss critical policies and access controls, opening the door to unauthorised access or introducing new security gaps. Dependencies, scaling rules and integrations must also be restored correctly; otherwise, applications may behave unpredictably or fail altogether.
Traditional backup systems have long focused on the basics, such as virtual machines, databases, and flat files, leaving the broader application environment exposed. This often results in fragmented recoveries, where the data may be restored, but the infrastructure, configurations and dependencies are missing. The outcome is predictable: unstable applications, prolonged downtime, and a scramble to manually rebuild what should have been recovered in one seamless motion.
Taking a different approach
Modern cloud-native backup technologies offer a fundamentally different approach. They allow organisations to protect and recover entire application environments, not just the data, using intelligent data lifecycle management and cloud-native services. These solutions automatically discover all cloud resources within a customer’s account.
You simply point the system to the cloud account, and it maps out every resource, every dependency, every configuration. From there, it creates a snapshot aligned to your backup policies, enabling complete point-in-time recovery.
This is called a “time machine” and gives customers the ability to rewind and recover individual cloud resources or entire environments in minutes. No more waiting hours or days to reconfigure services before recovery can even begin. Instead, the system discovers, protects, rewinds, and restores everything, securely and swiftly.
The real value lies in the simplicity and completeness of the experience. Customers can select policies from prebuilt templates to recreate their cloud application environments with precision. They are not just recovering data; they are restoring business continuity, preserving security posture, and eliminating the risk of misconfigured services or missing access controls. In essence, this is not just backup; it is resilience, redefined.
Essential but not sufficient
Traditional backups are essential, but they are not enough. Customers often assume that having a data backup means they are covered. But what if the entire cloud environment is compromised? In that worst-case scenario, simply backing up data will not restore full functionality. That is when the limitations of conventional tools become clear.
Organisations need advanced data management solutions that go beyond basic recovery. Solutions that can discover, protect, rewind and restore entire application environments (containers, configurations, and dependencies) in minutes. It is not just about having a backup; it is about being able to bounce back, fully, and fast.
