BrandAxis, an AI search analytics platform for marketers, agencies and growing businesses, announced the launch of its public platform, positioning itself as a challenger to the expensive, enterprise-first tools emerging in the AI visibility category. As customers increasingly turn to AI answer engines like ChatGPT, Google AI Mode or Claude to research companies, compare products and make buying decisions, brands face a new problem: they may be recommended, misrepresented or ignored entirely without knowing it.
For large enterprises, the emerging AI visibility category is already attracting sophisticated tools and premium pricing. But for agencies, startups, challenger brands and mid-market companies, the barrier to understanding AI visibility remains relatively high. BrandAxis was built to change that. The platform gives brands a practical, affordable way to monitor how they appear in AI-generated answers, how they rank against competitors, whether mentions are positive or negative, and which sources are shaping what AI systems say.
“AI search should not only be measurable for companies with enterprise budgets,” said Felix Norton, Co-founder of BrandAxis. “Every brand deserves to know how AI describes them, whether they are being recommended, and why competitors may be showing up instead. BrandAxis was built to make that level of visibility accessible.”
Designed for the Answer Engine Era
Unlike traditional SEO tools built around search rankings, BrandAxis is designed for the new answer engine and AI search area, where visibility depends not only on keywords, but on how LLMs like ChatGPT and Claude understand a brand’s positioning and credibility across not only their own website, but also other mediums like news articles, blogs, user generated content on Reddit and LinkedIn and even multi modal content like video on YouTube. This is where BrandAxis provides insight for companies to understand how their brand, product or service is being represented.
Key BrandAxis Features
- AI visibility tracking: Monitor how often a brand is mentioned across different AI model conversations like ChatGPT, AI Overviews, Perplexity, Claude and more.
- Competitor benchmarking: Compare brand visibility, rank and sentiment against competitors.
- Sentiment analysis: Understand whether AI answers describe a brand positively, neutrally or negatively.
- Source extraction: Identify the pages and citations influencing AI-generated answers.
- Prompt-level reporting: Track the questions customers are likely to ask and how brands show up in those answers.
- Country and city-level tracking: Understand how AI visibility changes by location.
- Misinformation Detection: Identify factual inaccuracies to mitigate AI hallucinations.
- Actionable recommendations: Turn AI search data into a practical improvement roadmap to be implemented by your marketing team or agency.
Challenger Positioning and Origin Story
The challenger positioning is central to BrandAxis’ launch. While much of the AI search analytics market is moving toward enterprise dashboards and high-cost contracts, BrandAxis is focused on speed, clarity and accessibility. The platform is designed for teams that need to understand AI search now, without waiting for a complex implementation or committing to enterprise software pricing. Within minutes of signing up, a company can begin to measure valuable insights.
The company was co-founded by Felix Norton, a digital agency founder with more than a decade of SEO, brand and performance marketing experience, and Freddie O’Donnell, a software engineer and successful fintech founder who led the development and solved the technical challenge of making AI visibility affordable. The idea came from a simple client question: “Where did you hear about us?” When the answer was “ChatGPT recommended you,” Norton saw the beginning of a new acquisition channel and a measurement gap most marketers did not have the tool for.
“Marketers already know how important visibility is on Google. Higher visibility and rankings directly correlate to sales and revenue,” Norton added. “But AI search changes the game. It does not just rank brands. It interprets them, compares them and recommends them, with studies showing conversion rates being x4 higher than traditional search mediums. BrandAxis helps teams understand that new layer of influence, and empowers marketing teams to leverage AI visibility and recommendations as an effective marketing channel.”
BrandAxis is available now at BrandAxis.ai, with a free tier and paid plans designed to make AI visibility tracking accessible to brands and agencies of all sizes.
