The HONOR 400 and HONOR 400 Pro have officially launched in South Africa, extending the brand’s AI-first approach to photography and creative tools. Unveiled at Kyalami Racecourse, the launch offered early access to HONOR’s most advanced imaging experience yet, including features usually expected from flagship releases. Among the first to test the devices were creators, developers, and the Minister of Communications and Digital Technologies, Solly Malatsi, reflecting the growing intersection of AI, mobile tech, and digital policy. HONOR is now ranked No. 2 in market share locally, with an ambitious goal to reach No. 1 by 2028.
What sets this release apart is not just what’s included but what’s arriving first. The HONOR 400 & 400 Pro debuts Google Cloud’s Veo 2-powered Image-to-Video tool, giving users an exciting way to transform stills into cinematic video clips in seconds. That old pic of a young Gogo in the 70’s can now move. It also introduces an industry-first 50× telephoto zoom via the main camera, using AI to sharpen distant details without a bulky lens. The series includes tools such as:
- AI Erase Passers-by, using AI to automatically identify pedestrians in photos and remove them.
- AI Deepfake Detection, a first at this tier which can detect whether the participant in a video call is using deepfake technology.
- A 6.7-inch OLED display with 5000nits Peak Brightness and 6000mAh silicon-carbon battery with a big storage 12+512G
Available now from R12,999 for the HONOR 400 and R17,999 for the HONOR 400 Pro, both devices are stocked at Vodacom, MTN, Telkom and Cell C. Until 31 July 2025. Each purchase includes R8000 worth of added value: the HONOR Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh. For those looking for the edge without the excess, this is one of the most compelling smartphone launches of the year.
