Johannesburg, South Africa: 30 September 2025 — Molemo Moiloa, Executive Director at Andani.Africa, a technology leader, today announces the beta launch of Malaika Evaluate, an innovative data management platform designed specifically for Africa’s creative sector. The launch positions Moiloa at the forefront of a new generation of African women leveraging technology to solve complex challenges facing the continent’s burgeoning creative economy.
Malaika Evaluate, the flagship workspace of the broader Malaika platform, addresses a critical barrier that has long hindered Africa’s creative industries: the lack of quality, real-time data to demonstrate impact and secure sustainable funding. Built in partnership with Amazon Web Services (AWS), the platform represents a significant advancement in how organisations working in the creative sectors across Africa can measure, analyse, and communicate their value to international funders and investors.
“Our world is increasingly a data-informed world,” says Moiloa. “If the data isn’t quality, or doesn’t represent the nuance and potential of who we are, decisions will be made without truly representing us. It’s vital that we have the data that backs up who we are as a continent, and even more so as a sector.”
The creative sector is notoriously difficult to track in formal data spaces, leaving both African organisations and international stakeholders without meaningful insights into one of the continent’s fastest-growing economic segments. Malaika Evaluate directly tackles this challenge by providing a comprehensive solution built on monitoring, evaluation, accountability and learning (MEAL) best practices, refined through years of evaluation experience at Andani.Africa.
Bridging Art and Technology Through Innovation
The platform enables creative organisations to structure and measure their projects, capturing both the intrinsic value of arts practice and the quantitative metrics required for funding reports. By centralising data collection, analysis, and reporting in one workspace, Malaika Evaluate reduces the administrative burden on under-resourced arts organisations while improving the quality and consistency of their impact data.
“With Malaika, our data scientist is training algorithms to standardise MEAL data and enable comparative analysis,” Moiloa explains. “These are exciting new frontiers of bringing together the culture sector and technology.”
Leveraging cloud technologies and artificial intelligence(AI), Malaika Evaluate represents the kind of technological leapfrogging that positions Africa to bypass costly legacy systems. The platform’s AI-powered tools enable users new to data analysis to develop sophisticated MEAL frameworks, keeping impact high and costs manageable.
A New Model for Women in African Tech Leadership
Moiloa’s journey from visual art and social anthropology to technology leadership exemplifies the diverse pathways women are forging in Africa’s tech ecosystem. Having also co-founded Open Restitution Africa, a data repository addressing cultural heritage challenges, she challenges conventional narratives about who belongs in technology.
“As a young person with a greater leaning to the arts than to tech, I used to see these two fields as binaries,” Moiloa reflects. “What I have learned is how much the creative sector has contributed to the tech world, and vice versa. If the quintessential coding bro image doesn’t fit you, make a different one!”
The success of Malaika, led by a woman, stands as a powerful counter-narrative in Africa’s male-dominated technology landscape. Moiloa views the platform’s potential impact as extending beyond operational efficiency to fundamentally reshaping perceptions about women’s capabilities in African tech leadership.
“I think Malaika’s success will have a significant impact on the imagination of what the extended creative economy can be,” says Moiloa. “And I think all the more so as an African company, and with a team made up mostly of women. We are exactly the kind of example of what creativity and innovation are, and what investing in the creative sector can do.”
Vision for the Future
While Malaika Evaluate addresses immediate needs for streamlined reporting and better data quality, Moiloa’s vision extends far beyond basic operational improvements. With project data aggregated across multiple years and high-level analysis tools readily accessible, the platform aims to give creative sector professionals unprecedented insight into their impact and opportunities for growth.
“Having meaningful, up-to-date data at their fingertips will enable organisations and funders alike to begin making more data-informed decisions,” Moiloa notes. “They’ll be able to articulate to the world the real facts and stats about the great impact they have.”
The launch of Malaika Evaluate marks the beginning of what Moiloa and her team envision as a fully-fledged data management ecosystem for Africa’s creative industries—one that not only serves the sector but demonstrates the transformative potential of woman-led technology innovation across the continent.
About Malaika
Malaika is a data management platform designed specifically for Africa’s creative sector, addressing critical gaps in data collection, analysis, and reporting. Born from the real-world challenges witnessed by Andani.Africa. Malaika empowers organisations to not only manage their data but to learn from it, driving informed decisions and sustainable growth. Malaika provides end-to-end solutions to transform your data into a structured, reliable, and powerful strategic resource.
Malaika Evaluate, our flagship workspace, serves funders, investors, programme managers, researchers, and monitoring and evaluation officers who struggle with demonstrating impact in the creative sector. Malaika makes creative impact visible and fundable, helping organisations unlock investments, influence policy, and drive growth through evidence-backed decisions.
About Amazon Web Services (AWS) Partnership
The partnership with AWS ensures that Malaika benefits from world-class cloud infrastructure, security, and scalability, enabling creative organisations across Africa to access reliable, secure data management capabilities regardless of their location or size.
