Hisense, a leading global brand in consumer electronics and home appliances, turned heads at IFA 2025 with a show-stopping performance from robot cheerleaders as it launched its new “AI Your Life” campaign. The futuristic display set the stage for a full lineup of AI-powered innovations designed to make entertainment, home living, and wellbeing smarter, simpler, and more human.
At the heart of the showcase was the Hisense TriChroma Laser Cinema L9Q, named Best in Home Entertainment at the IFA Innovation Awards 2025. With the ability to project a 200-inch screen in vivid color and clarity – even in bright rooms – the L9Q transforms any living room into a true cinema. The company’s VIDDA AI Audio Glasses also won Best in Design: they might look like sleek everyday eyewear, but double as wireless speakers, offering a new way to listen to music or take calls on the go.
Beyond the award-winning products, Hisense used the IFA conference to unveil their very latest innovations using artificial intelligence to reshape everyday life:
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Appliances are fast becoming personal assistants: with Hisense refrigerators that offer interactive touchscreens to suggest recipes, stream live sports, or display AI art; alongside a dedicated AI-powered agent that can help with cooking, laundry, and energy saving.
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Smart air conditioners have been programmed with AI to detect when you’re in the room, respond to voice commands, and purify the air for healthier living, while adapting cooling to each person’s comfort level.
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Hisense is also offering home entertainment upgrades with AI-driven displays, including its RGB-MiniLED TVs, which offer brighter colors and sharper details for movie nights, gaming sessions, and digital art experiences.
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The AI-powered L9Q Laser Cinema and portable C2 Ultra Laser Mini Projectors now offer IMAX-grade quality and giant-screen projection into homes, transforming spare walls into theaters or gaming arenas.
“The AI Your Life campaign launch in Berlin speaks to so much more than the gadgets we’ve revealed, it’s a campaign that aims to inform consumers of the freedom, comfort, and control they can enjoy through the use of technology solutions that can anticipate and respond to real human needs,” says Luna Nortjie, Deputy General Manager at Hisense SA.
With AI now woven into entertainment, appliances, and climate solutions, Hisense’s vision at IFA 2025 was clear: to make smarter living not just futuristic, but accessible to millions of households worldwide.
