South Africa – 7 April 2025 – Wise Move, the tech platform simplifying how South Africans relocate, has today released the inaugural Migration Report, based on nearly 15,000 digitally-facilitated moves in 2024. The report provides a data-driven view of migration across the country — and reveals how technology is playing a growing role in reshaping the relocation process.
Operating at the intersection of logistics technology (logtech) and property technology (proptech), Wise Move connects users to vetted and verified movers nationwide via a streamlined digital platform. The platform uses AI-powered quoting, algorithmic mover-matching, and route optimisation to manage everything from household moves to vehicle and pet transport.
“Through our platform, we’re simplifying moving, but we’re also generating interesting migration data,” says Chante Venter, Co-founder and CEO of Wise Move. “The inaugural 2025 Migration Report reflects millions of kilometres travelled, thousands of property changes, and real insight into how South Africans are moving – and why.”
Key Data Highlights:
- When it comes to why South Africans relocate, the data tells a clear story — it’s all about opportunity and connection. The top reason for moving is the pursuit of paid work (22.9%) — highlighting the economic drivers behind many relocation decisions. Following closely, 15.5% of people move to be closer to a spouse or for family reasons, emphasising the importance of personal connections.
- Interestingly, reasons like crime (0.6%), divorce (0.5%), and political instability (0.1%) are among the least cited, challenging common assumptions.
- When do South Africans prefer to move? The data points straight to the school holiday calendar.
- Further, the data revealed a surprising trend when it comes to the most popular time South Africans plan their moves – the data has shown that the most popular time for bookings is 9am on a Monday morning when people are planning their week.
- Looking at the demographics, the data reveals that young professionals dominate the moving landscape, with the 25–34 age group making up the largest share (31.19%), followed closely by 35–44 year-olds (24.39%). This suggests that moves are largely driven by career changes, lifestyle upgrades, and family growth.
Wise Move has facilitated over 25,000 moves nationwide and is positioning itself as a scalable logistics-tech solution in the home services space. The company’s proprietary data is increasingly being used by real estate platforms, moving companies, and local government planners to understand mobility patterns and infrastructure demand.
The full 2025 Migration Report is now available for download here: https://www.wisemove.co.za/migration-report-2025
ABOUT WISE MOVE
Wise Move is dedicated to connecting customers with the best, most efficient and most cost-effective movers in South Africa, both at a local and national level. We put trust and excellence at the heart of everything we do and aim to make everything that much simpler with customer reviews, quick delivery requests and an easy-to-use interface. It’s all centred around making the removals process as simple as possible.
Our platform is designed to change the way movers access jobs, opening doors to work that is convenient for your delivery routes and that matches your capabilities. Every job you take on Wise Move will help you build your reputation through user reviews that spread the word about your good work, helping you become an established professional in your field. Discover a new standard of customer with our revolutionary online platform.
