Johannesburg, 4 June 2025 – Salesforce, the #1 AI CRM, today announced its return to Johannesburg for the South African edition of the Agentforce World Tour. On 4 June, 2025, the Kyalami International Convention Centre will host this transformative event, spotlighting Agentforce, Data Cloud, and Customer 360. Attendees will discover the unparalleled power of a unified platform that enables businesses to build autonomous AI agents that work seamlessly alongside humans to drive next-level customer success.
The Agentforce World Tour Johannesburg will dive deep into the pivotal theme of Agentic AI: Unlock your digital workforce with Agentforce. This burgeoning sector represents a new horizon for business, with the potential value of tasks that could be automated or augmented by AI across various industries reaching a staggering $6 trillion.
Agentforce stands as Salesforce’s pioneering digital labor platform for enterprises, designed to unlock an infinite workforce through AI agents deployed across departments. This transformative leap for enterprise software, built on the robust Salesforce Platform, empowers teams to focus on their core competencies and truly drives efficiency.
Salesforce is delivering on the agent-first future for customers, demonstrating that it is not just a software supplier, but a labor supplier, unlocking unlimited capacity against a multitude of roles and tasks that lead to significant cost savings and revenue growth. This innovative platform has already seen significant global adoption, with over 5,000 Agentforce contracts signed in the last quarter of FY25 alone. This remarkable growth is a key component of the broader Salesforce Economy, which is expected to generate an astounding $1.6 trillion in new business revenues and 9.3 million new jobs globally by 2026. Additionally, Salesforce and its expansive network of partners are projected to create an incredible $2 trillion in new business revenues by 2028, a testament to the powerful impact of AI.
“We’re thrilled to bring the Agentforce World Tour back to Johannesburg, a true hub of innovation and growth in Africa,” said Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa, Salesforce. “This event offers a unique opportunity for businesses across South Africa to explore the biggest technology shift of our time — Agentic AI. They’ll learn firsthand how Agentforce can help them create a workforce without limits, driving unprecedented customer success and digital transformation.”
The event boasts over 40 expert-led sessions, offering attendees the chance to fully immerse themselves in the future of business. These sessions cover everything from innovation and strategy to business operations, efficiency, technical deep-dives, and customer experience. Attendees will explore how Agentforce, combined with the #1 AI CRM, can truly reshape their business and unlock their digital workforce. These sessions will also highlight how Salesforce is leveraging the power of AI to transform businesses across the African continent.
Beyond insightful sessions, attendees will get hands-on experience in dedicated training areas, building their own agents. They will also have ample opportunity to connect with the broader Salesforce ecosystem, networking with peers, industry and AI experts, and Trailblazers to gain crucial insights and fuel their digital transformation journeys. In addition, they will hear directly from leading brands, discovering how South African organisations are already leveraging the Salesforce platform to build stronger customer relationships, boost productivity, and improve efficiency.
Salesforce executives will provide valuable insights into important cloud and AI trends shaping the market and outline Salesforce Africa’s ambitious growth plans for the year ahead. A special media roundtable discussion will feature Robin Fisher, Vice President of Growth Markets; Linda Saunders, Country Leader and Senior Director Solutions Engineering Africa; and Ursula Fear, Salesforce Senior Talent Programme Manager. These key leaders will highlight what lies ahead for Salesforce Africa and the exciting future of AI in the region.
